# Start Point

> Start Point (סטארט פוינט) is an Israeli marketing agency providing exclusive, pre-qualified warm leads to financial-services businesses on a pay-per-lead model. No retainer, no annual contracts — businesses pay only for delivered leads. Focused exclusively on financial verticals: consumer loans, mortgages, pension consulting, tax refunds, insurance, lost-funds recovery, and legal services. Founded by Elon Salomon (אילון סלומון). Israel-only.

## Business model
- Pay-per-lead (cost-per-lead, CPL). No monthly retainer. No annual contract. No minimum commitment.
- Every lead is exclusive — sold only to a single buyer.
- Real-time delivery to the client's CRM / email / chosen integration.
- Typical first-lead delivery: within 72 hours of campaign start.
- Per-lead price varies by vertical, monthly volume, and complexity.
- Prices are ex-VAT (18% Israeli VAT added at checkout for direct online orders).
- Service area: Israel only. Languages: Hebrew.

## Founder
- Elon Salomon (אילון סלומון), founder of Start Point. Specializes in exclusive financial lead generation, campaign optimization, and CRM integrations for financial agents, advisors, and law firms.

## Pages
- [Home](https://start-point.co.il/): Overview of the lead generation service
- [About](https://start-point.co.il/about/): Mission, principles, results-based model
- [Services](https://start-point.co.il/services/): All lead verticals with details and pricing model
- [Pricing](https://start-point.co.il/pricing/): Full per-vertical price guide
- [Buy a lead package](https://start-point.co.il/buy/): Interactive configurator — pick vertical, quantity, see live per-lead price and ROI estimate, add to cart
- [Contact](https://start-point.co.il/contact/): Contact form, phone, email, office address
- [FAQ](https://start-point.co.il/faq/): 12 detailed Q&As covering pricing, exclusivity, response times, CRM integration, regulation
- [Blog](https://start-point.co.il/blog/): 42 in-depth Hebrew guides on financial-lead pricing, conversion, ROI, CRM, regulation, per-vertical best practices

## Lead verticals
- [Loans (הלוואות)](https://start-point.co.il/loan-leads/): For credit companies, non-bank lenders, loan consultants. Sub-types: general-purpose, against-property, consolidation, business loans, alternative financing. Current per-lead range: ₪34–₪150.
- [Mortgages (משכנתאות)](https://start-point.co.il/mortgage-leads/): For mortgage advisors and financial institutions. Sub-types: purchase, refinance, all-purpose, eligible mortgages, investor. Current per-lead range: ₪127–₪209.
- [Pension Consulting + Tikun 190 (ייעוץ פנסיוני)](https://start-point.co.il/pension-leads/): For pension advisors and insurance agents. Sub-types: Tikun 190 (Section 190 tax-favored deposits), general pension consulting, fund migration, fee analysis, retirement planning.
- [Tax Refunds (החזרי מס)](https://start-point.co.il/tax-refund-leads/): For tax refund companies, CPAs, and tax advisors. Sub-types: salaried, self-employed, securities-related, tax credit point realization, retiree refunds. Current per-lead range: ₪27–₪38.
- [Insurance (ביטוח)](https://start-point.co.il/insurance-leads/): For insurance agents and agencies. Sub-types: life, health, mortgage insurance, long-term care, vehicle, home. Current per-lead range: ₪66–₪179.
- [Lost Funds Recovery (מימוש זכויות)](https://start-point.co.il/lost-funds-leads/): For asset-recovery companies and pension advisors. Sub-types: lost accounts, pension rights realization, dormant bank accounts, unclaimed insurance, inheritance tracing.
- [Legal Services (עורכי דין)](https://start-point.co.il/law/): For law firms across practice areas. Sub-types: family, real estate, tort, labor, criminal, wills and inheritance, insolvency. Current per-lead range: ₪111–₪150.
- [Finance / Investments (פיננסים)](https://start-point.co.il/services/): Investment management, savings policies, alternative investments, study funds, BDI credit fix. Per-lead range: ₪35–₪337.

## What's included in every lead
- Full name of the inquirer
- Mobile phone number for immediate callback
- Service-specific need (loan amount, current premium, fund balance, etc. when relevant)
- Source campaign attribution
- Timestamp of inquiry
- Lead intent type when classified

## Process
1. Discovery call: client's sales operation, target audience, goals
2. Campaign build: custom landing pages + targeted ads (Google, social, paid media)
3. Real-time lead delivery to client's CRM / email / chosen integration
4. Ongoing quality, volume, and CPL monitoring and optimization

## Compliance
All campaigns comply with the Israeli Privacy Protection Law and applicable financial-advertising regulations. Inquirers provide explicit consent for their details to be transferred.

## Identity / sameAs
- Website: https://start-point.co.il/
- Google Business Profile: https://www.google.com/maps?cid=16912414113434961668
- Facebook: https://www.facebook.com/StartPointLeads/

## Contact
- Phone: +972-53-2301629
- Email: info@start-point.co.il
- Address: Bar Kokhba 4, Floor 26, Bnei Brak, Israel
- Hours: Sunday-Thursday 09:00-18:00 (closed Friday-Saturday)

## Optional
- [Privacy Policy](https://start-point.co.il/privacy-policy/): Data collection, cookies, user rights
- [Pricing as machine-readable file](https://start-point.co.il/pricing.md): Per-vertical price ranges in plain Markdown for AI agents